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Eat Them To Defeat Them… is back!

The much-anticipated award-winning schools’ campaign, launched by Veg Power, is back again, and this year is THE BIG CHOMP! The Eat Them To Defeat Them campaign aims to encourage pupils in primary schools across the UK to eat more vegetables. We’re always excited to encourage as many of our primary schools to sign-up and participate.


The campaign launched six years ago and continues to make steps towards increasing veggie consumption amongst children. Veg Power announced that 53% of parents with children involved in the schools’ programme increased the volume and variety of vegetables consumed.


Seven dinner ladies dressed as vegetables.
Peartree Spring Kitchen Team

The campaign is backed by a TV advert as well as other digital advertising, and each school that participates is provided with a ‘pack’ of assets and materials for lessons and motivation. This year, we have over 100 of our schools participating! Our kitchen staff are ready and excited to encourage pupils to CHOMP THEIR VEGGIES. Schools are branding their hatches with veggies, and our diverse menu offerings include an array of vegetables for pupils to enjoy.


“I wanted to pass my thanks to the kitchen team as my son has proudly told me he’s been trying vegetables this week and got his stickers…we can carry on at home.” Parent of primary school pupil.

Our kitchen staff also participates in the Caterers’ Challenge, and in recent years our kitchen team at Pear Tree Spring in Stevenage won the challenge!


We’re encouraging all schools and pupils, participating in the campaign or not, to eat more vegetables, taste more variety of vegetables and shop for seasonal veggies! Keep an eye out for all the activity on our social media channels during the campaign period (27th of February – 29th March 2024).

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